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How Cool Roofs Can Save Businesses Money and Improve Energy Efficiency

In the United States alone, the market for roofing contractors generates more than $57 billion annually. More than 253,000 people work in the roofing industry to help us keep our roofs in top shape.

Many businesses hire roofing services to help them enjoy the benefits of cool roofs. However, many company leaders still do not know about cool roofs and the advantages they provide for businesses.

At the same time, there are good reasons that now is one of the best times in recent history for businesses to invest in cool roofing coatings. So what are cool roofs, and what can they do for your business?

Read on to learn all about cool roofing and how it can help your business cut down on energy costs!

What Is Cool Roofing?

Cool roofing refers to several different strategies for making rooftops absorb less heat. For some cool roofing, you will need to have the entire roof replaced. However, there are also acrylic roof coatings that you can apply on top of most roofs.

Acrylic roof coatings work for asphalt, metal, concrete, and other similar roof materials. Acrylic roof coatings are also more affordable than many other cool roof options.

On top of that, they are known for providing excellent durability. They will protect your roof from the harsh UV rays of the Sun. They can also provide some protection against moisture and extreme heat.

But how do cool roof coatings help keep buildings cooler?

A Cool Roof Coating Will Reflect Sunlight

Most people do not realize how much energy standard roofs tend to absorb. However, it makes more sense when you consider how much sunlight they get. The Sun shines incredible amounts of heat and light energy onto rooftops for many hours daily.

When your roof absorbs this energy, it transfers much of it to the building below.

Cool roof coatings are designed to absorb less energy from sunlight. In general, cool roof coatings are made out of light colors. Because light colors absorb less light, they end up reflecting much more of the heat of the Sun back into the sky.

That means that cool roofs stay cooler and help the building below stay cooler simultaneously. The reflectivity of roof coatings also means they tend to fade less quickly than rooftops that absorb more energy from the Sun.

Cool Roofs Can Lower Energy Use

Without a cool roof, the heat of the Sun will end up raising the temperature of your building by several degrees. As it does so, your HVAC system will kick in. That means you use more energy when you have a standard roof.

That goes double because the air conditioner often uses much more energy than the heating system. In fact, many residential homes spend more than half of their entire energy consumption only on air conditioning!

Once you have a roofing contractor install a cool roof, your HVAC system can relax much more. That can go a long way to decreasing your total energy consumption.

That means that your business can decrease its contribution to the greenhouse effect. More than ever, people are looking for ways to reduce consumption and pursue sustainable business practices. 

A cool roof is a great way to take steps toward LEED certification. LEED-certified green buildings are a symbol of dedication to sustainability. A cool roof can be worth as many as 2 points toward LEED certification.

Cool Roofing Can Save You Money

Of course, decreasing your consumption will also help you spend less. That goes double because of how much more expensive energy has been in recent months and years.

Your cool roof coating will help you cut down on energy usage for many years to come. If energy prices remain high, your cool roof will help you save even more money.

However, there is another way that getting cool roofing can help you save money. When you have a cool roof, your HVAC system can shut off and take a break more often. That will help decrease the burden on it, decreasing the chance of it developing repair issues.

In the long run, this can even extend the longevity of your HVAC system. That means you can go longer without having to pay for an expensive HVAC replacement job. 

Cool roofs can also decrease your roof maintenance costs. You often need to call on roof maintenance services less when you have a cool roof.

This is partly because cool roofs also protect your underlying roof. That means you can save money by going longer between roof repairs or replacements.

A cool roof also provides other benefits. Your building will be more comfortable to work in. That can help improve workplace morale. 

Many people also think that cool roofs look better than standard alternatives.

When you combine all of these benefits with the energy savings that come with cool roofs, you can appreciate why so many people are interested in cool roofs. 

Know How Cool Roofs Can Help You Save on Energy Costs

We hope this article has helped you understand why cool roofs might be the right choice for your business. More than ever before, people are concerned about rising energy costs. A cool roof can help you cut expenses and focus on business growth.

To learn more about how you can find the right roofing services for your situation, reach out and contact us at any time!